A few ideas and why they would be good...

1) Filtra. There is a growing national trend that being environmentally friendly is "cool" and "hip." With that in mind, Americans still use over 10billion water bottles a year. This is not only bad because making the plastic uses a lot of oil, releasing carbon dioxide into the atmosphere but if it isn't disposed of correctly, it is a waste of plastic. They are also proven to be bad for peoples health. The alternative, the tap, is also at times unsanitary, unhealthy, warm or bad tasting. For these reasons, we intend to create a environmentally friendly water bottle with a built in water filter. This provides the consumer with crisp, fresh water wherever there is a tap.

2) Bowling on UES. The Upper East Side of Manhattan is a major hub for teens and adults as there are many schools, business yet is also a residential neighborhood. Living on the Upper East Side myself, there are times when I felt a tad bored because there wasn't much entertainment. Placing a bowling alley strategically on the Upper East Side can attract people of all ages and would make a lot of money.

3) People advertising. A completely unique way to advertise with athletes. As atheletes participate in their respective sport, there are many times when they are just hanging out with their skin exposed. What if we were able to superimpose an image of a company "tattooed" on the athlete as they are resting in their game. E.g. Michael Phelps, the winner of 8 gold medals at the 2008 summer olympics, spent a lot of time with his shirt off by the pool. As most people in the olympics watch the actual events as opposed to the commercials, what if for five seconds before Phelps jumed into the pool, we superimposed the word "Speedo" on him. That would have direct advertising that everyone would watch.