This is our competition? This filtered water bottle is made of PLASTIC and is not at all visually appealing. 
Filtra plans on gaining a huge advantage over the competition with our sleek design of stainless steel bottles. Our bottles will become a huge trend, and a necessary daily accessory to tote.
1 comment:
Great job of articulating the need again, I look forard to the articulation of your solution during your first pitch...
"Filtra's design is its competitive edge." If that is the case... what is it's design???
"Our bottles will become a huge trend, and a necessary daily accessory to tote" this is an extraordinary claim and as such requires extraordinary evidence... Given your understanding of how market adoption occurs, on what basis do you make this claim?
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