Since I was young, I have always come up with ideas that I thought would solve a consumer pain. I always had these elaborate thoughts on ways to make typing easier, or how to eat food quicker or even ways to organize files better. I shortly realized after starting this class that ideas do not necessarily mean they are good.
Though it is relatively easy to "ideate", it is not as easy to come up with a feasable, working plan. Our group has worked hard trying to find the next google but after thinking long and hard about ways to make everyones life just a little easier, we realized it is much tougher than we thought.
We were very shocked when the ideas that we liked were shot down by Professor Wales as not being thought out enough or not being a big enough audience. Those critiques, however, allowed us to start thinking about other products in our domain (environment) and we finally came up with an idea that just may work...Filtra!
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