I just spoke to my environmental studies Professor, Kim Marsella, and she LOVED the idea of a filtered water bottle. At home, she filters her water on the tap and every morning comes to Skidmore with a bottle of her filtered water but when she runs out, she doesn't refill it because she doesn't like the water. With Filtra, she would be able to have water anytime she wants, and as she is pregnant, the more water in her system the better.
She also gave me links to the Food and Water watch which advocates for not using bottled water. That link is here. http://www.foodandwaterwatch.org/water/bottled
After doing some other research however, I also found the problems with tap water, which can be found here. http://www.purwater.com/#/contaminants.
Being that there are problems with both bottles and tap, Filtra will be able to target both of those markets and create an environmentally friendly bottle with safe, refreshing water in it.
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