Just like the printer industry, we plan on selling our bottles either at cost or just for little profit margins and then selling our filters for a high markup.
Filtra is nothing without a new filter, so if we get a lot of people to buy our bottles for cheap (hopefully $10), then they would have no problems with spending maybe $10-$15 on a filter that doesn't cost nearly that much.
We would like our bottles to be designed with the same material that Sigg is made out of but they are very secretive as to what processes they go through to make their bottles and because of that we cannot price it, but we suspect that if we buy these bottles in bulk we could get great deals on them.
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