Monday, November 17, 2008

Wall Street Journal


On November 6th, 2008, the Wall Street Journal wrote an article titled "Aiming for clean water on the go" where they analyzed a bunch of different water bottles and the conclusion was that "while we were intrigued by the idea, we found most were hard to use."

This provides yet another opportunity for our idea to work. The image on the left shows a sleek design in what Filtra could look like. With an unscrewable cap, people are able to drink easily but it is not as big as a Nalgene top so that people do not spill on themselves.

This design will be changing over the next few days because we believe that the filter would be better used on the top of the bottle instead of the bottom, but this design still looks much better than any of the other bottles that are out in the market now.

1 comment:

Dr. Bill Wales said...

Excellent... the next most logical question would be... can you get feedback on your new design from prospective customers/users?